Like humans, animals defend their homes, nurture their families, and pass on essential survival skills to their young. We share more similarities with them than we often acknowledge. Unlike humans, animal actions prioritize survival without causing harm through overconsumption and neglect.

Introducing “Letters From The Wild. " In each scenario, an animal writes a complaint letter addressed to an unwitting Human whose actions inadvertently disrupt their natural habitats. These letters shed light on the challenges animals face in their quest for survival amidst human interference.

Experience the world through the eyes of an animal with our VR simulation. Designed by animal rights activists, this immersive experience offers a firsthand look at the daily challenges animals face surrounded by human interaction. Unlike games, this isn't about winning—it's about understanding. Participants witness the rapid decline of the animal's well-being in real-time, fostering empathy and awareness.

As the World Wide Fund for Nature addresses the threats of global warming and deforestation, it is becoming increasingly apparent that humans need to understand how their actions affect various species we claim to care about.

This campaign aims to inspire environmental consciousness by fostering empathy towards other species that share striking similarities with Humans—we strive to establish a deeper connection to the planet and its inhabitants.

Our executions provide a platform for animals, giving them a voice and offering insights into how human behavior affects them.