Steam-Powered Innovation
In light of soaring prices, many gamers avoid investing in personal gaming computers and settle for less—gaming consoles.
Micro Center and Steam are joining forces to demonstrate the value of owning a gaming computer. Together, they're showcasing that investing in a high-performance PC promises a future of limitless digital entertainment.
Tech-Treasure expo
Steam users can seize this limited-time opportunity to unlock thousands of dollars worth of rewards in minutes by just playing their favorite games.
Devoting a certain amount of time to gaming using the Steam app will award winners an exclusive opportunity to attend a promotional expo for an unforgettable experience. Winners will also receive a digital map and can scan a hidden QR code along the way to unlock a valuable piece of game gear. X marks the spot where the real adventure begins, and the ultimate treasure awaits.
OOH Print
Gamegear giveaway
In the first attraction, Micro-Center is offering a free shopping spree. As guests enter, they'll be greeted by shelves overflowing with keyboards, video cards, and other game gear. When the counting down starts, the contestants are encouraged to race through the store and grab as much as they can before time runs out. Whatever is in their arms when the clock hits zero, they keep!
The Rage Chamber
As gamers, we understand the frustration of those intense moments when things don’t go our way.
In our second attraction, contestants will find complete computer setups and blunt objects, allowing them to unleash their inner gamer rage. It's the perfect opportunity to let off steam. The harder you hit the higher your score; can you get your name on the leaderboards?
Feel The Power
At our final attraction, guests will step into a gaming arena filled with rows of computers equipped with state-of-the-art technology. This immersive experience demonstrates the power of owning a gaming computer.
Guerilla
Embrace the future of commuting with Micro Center and Steam. Step aboard and redefine your daily ride as we introduce Virtual Reality headsets on select Intercity buses. Whether you're soaring through virtual skies or relaxing on the black sand beaches of Hawaii, the choice is yours.
Don't miss out on this limited-time offer. Check with your bus operator for participating routes and availability.
Steam has invested in the “Safety First” GPS hologram attachment for public utility bikes in urban city districts. This innovative device will project a heads-up display (HUD) into the rider’s helmet, similar to a waypoint in a video game. The aim is to demonstrate that owning the right technology not only provides entertainment but also enhances awareness.
